Advantages of Blogging for Marketing

Are you a small business? Do you use it as an excuse to NOT engage in online marketing and blogging?

Regardless of what small business you've got, blogging is extremely important for variety of reasons. It's a key ingredient in your online marketing strategy to create brand awareness and drive traffic back to your website.

Blogging is one of the best ways of content marketing. With millions of websites and blogs, you need to do everything to gain the traffic for your website. Let's see the benefits of blogging for marketing.

1. Your blog drives traffic to your website

Blogging helps your website bring traffic. People want answers. If your website has the right answers, you will benefit from people landing on your website via Google search. Whether you employ SEO, paid ads or social media, all roads lead back to your website. The more relevant and search-engine-optimized articles you blog, the more traffic will come to your website.

2. Blogging boosts your SERP rankings

Search engines are always on the lookout for fresh and relevant content. By writing a blog, you’re inexpensively creating new content for the search engines to index. Find good keywords with decent volume and low competition. Create articles around these keywords as you have better chance to rank in Google. Don't go for highly competitive keywords.

3. Valuable content can increase sales

Great content helps your business establish itself as an authority. When you share content that adds value, they’re more likely to become your customers and clients. Instead of using expensive ads for driving traffic, you'll direct people to blog posts that complement your product or service.

4. Blogs build trust among your audience

Blogging allows you to connect with website visitors and customers in an authentic way. If you consistently provide high-quality content to your audience , you’ll start to be seen as an authority in your industry.

You cannot win trust in days. Instead, you need to keep providing valuable content and engage with your audience to build trust. Don’t use pushy sales tactics or churn out a dozen articles during a few weeks. Keep your blogging consistent and you will gradually see the benefit.

5. Use social media for better reach

Don't ignore social media. Use it with your content marketing to increase reach and engagement among your readers. One of the most advantages of blogging for marketing is that it easily supports your social media efforts. When you share on social media, people that see and like your content could share it with their followers, which increases traffic to your website and awareness of your brand.

(Credit: Design by Freepik.com & Storyset)